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Luca Moretti
Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

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  • Adidas Ultraboost vs New Balance 990: Which Should You Buy?

    Adidas Ultraboost vs New Balance 990: Which Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    The Adidas Ultraboost and New Balance 990 are two of the most popular premium daily trainers, but they serve different feet and different goals. Here is how they actually compare.

  • New Balance 990 vs HOKA Clifton: Which Should You Buy?

    New Balance 990 vs HOKA Clifton: Which Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    New Balance 990 or HOKA Clifton? A comparison of stack height, drop, cushioning and best use case to help you choose between these two everyday shoes.

  • Nike Pegasus vs HOKA Clifton: Which Running Shoe Should You Buy?

    Nike Pegasus vs HOKA Clifton: Which Running Shoe Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    Nike Pegasus 42 vs HOKA Clifton 10: full spec comparison covering drop, stack height, cushioning and which running shoe fits your pace.

  • Birkenstock Sizing Guide: How Do Birkenstock Sandals and Clogs Fit?

    Birkenstock Sizing Guide: How Do Birkenstock Sandals and Clogs Fit?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    Birkenstock uses its own EU sizing and two width options. Here’s how to convert your size and get the right fit.

  • Salomon vs HOKA: Which Trail Running Shoe Should You Buy?

    Salomon vs HOKA: Which Trail Running Shoe Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    Salomon and HOKA take opposite approaches to trail cushioning and fit. Here’s how they compare and which suits your terrain.

  • On Cloud vs HOKA: Which Max-Cushion Sneaker Should You Buy?

    On Cloud vs HOKA: Which Max-Cushion Sneaker Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    HOKA offers maximum plush cushioning; On Cloud offers a firmer, springier ride. Here’s which one fits your feet and your training.

  • Birkenstock vs UGG: Which Is Better for All-Day Comfort?

    Birkenstock vs UGG: Which Is Better for All-Day Comfort?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    Birkenstock’s cork footbed offers structured arch support after a short break-in; UGG’s sheepskin lining gives instant comfort with no adjustment period. Here’s how they really compare.

  • HOKA Bondi vs Clifton: Which Should You Buy?

    HOKA Bondi vs Clifton: Which Should You Buy?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    The Bondi 9 has a 38mm stack and maximum cushioning; the Clifton 10 is lighter at 32mm and built for daily training. Here’s which one fits your miles.

  • Best Sneakers for Walking All Day: What Actually Matters?

    Best Sneakers for Walking All Day: What Actually Matters?

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    Not another ranked ‘best walking shoes’ list. Here’s what to actually check — cushioning feel, heel stability, toe room and breathability — before choosing a sneaker for all-day walking.

  • Sneaker Sizing Guide: How to Find Your Perfect Fit Online

    Sneaker Sizing Guide: How to Find Your Perfect Fit Online

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    by

    Luca Moretti
    in
    Luca Moretti is a personal shopping advisor and sizing specialist at Cecile Milan Journal. He works directly with customers on fit questions before they buy, and channels those recurring conversations — half sizes, width, break-in period — into practical sizing guides and buying advice aimed at readers choosing their first pair in a new model.

    The single biggest reason people return sneakers bought online isn’t the style — it’s the fit. And that’s usually avoidable, because sizing issues almost always come down to one of three things: not knowing your actual foot measurements, assuming every brand sizes the same way, or ignoring how a specific silhouette is meant to fit.…

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